Aftermarket performance parts startup
25% MoM growth, 12 months
Launched a true-zero aftermarket performance parts brand from scratch. Sustained 25% month-over-month growth across owned ecommerce and Amazon for twelve consecutive months, reaching $1M ARR.
The challenge
Brand-new startup, no existing customers, ambitious revenue target.
A new aftermarket performance parts brand needed to go from zero to scale within a year. No existing customer base, no brand awareness, no organic search presence. The category is highly competitive with established players, demanding enthusiast audiences who live in forums and YouTube, and complex product data requirements for both direct ecommerce and Amazon channels.
The approach
Built the brand, the platform, and the channels in parallel.
A startup engagement requires building multiple systems simultaneously instead of sequentially. We did it without compromising the integrity of any layer.
- 01
Brand and ecommerce platform
Brand identity from the ground up: positioning, naming considerations, visual system, voice. A modern ecommerce platform designed to be the source of truth for product data, customer relationships, and fulfillment.
- 02
Product data and channel architecture
GS1/GTIN setup. Amazon Seller Central integration with the ecommerce platform as the authoritative source. Catalog optimization for both direct ecommerce discovery and Amazon's algorithm.
- 03
Coordinated paid and organic launch
Google Ads and Meta Ads targeting enthusiast searches. SEO content strategy designed for the long-tail of performance parts intent. Social strategy meeting the audience where they actually are: YouTube, Instagram, and enthusiast forums.
The outcome
Zero to $1M ARR in 12 months with sustained 25% MoM growth.
Twelve consecutive months of 25%+ growth from launch. Revenue split roughly evenly between owned ecommerce and Amazon, validating the multi-channel architecture. Product catalog and fulfillment systems built to scale beyond the first $1M without rework. Organic search traction layered under the paid acquisition for compounding efficiency over time.
25%
MoM growth sustained 12 months
$0 → $1M
Annual revenue from launch
~50/50
Revenue split: owned site / Amazon
12mo
From brand creation to $1M ARR
Services used
The pillars we pulled from.
02
Consultation
Senior advisory across marketing, brand, sales, customer service, performance marketing, social media, website strategy, and SEO.
03
Brand
Brand creation and identity. Visual systems, naming, voice, and guidelines built to scale.
04
Website Design
Build a new website or refresh a current one with current Google SEO and AI search recommendations baked in.
Continue exploring
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